Effective Digital Promotion Approaches for the Saudi Consumer Base
nannieneumann1 于 4 个月前 修改了此页面

As someone who has designed over 30 Arabic websites in the recent years, I can assure you that applying Western UX standards to Arabic interfaces fails miserably. The unique characteristics of Arabic script and Saudi user expectations require a specialized approach.

Important modifications:

  • Commitment period modifications for Saudi consumers
  • Word-of-mouth impact significance enhancements
  • Occasional buying behaviors recognition
  • Image-based buying assessment

A few weeks ago, a store owner approached me after spending over 300,000 SAR on unsuccessful paid advertising. After restructuring their strategy, we achieved a four hundred seventy-three percent improvement in advertising efficiency.

  • Distinctly indicate which language should be used in each input field
  • Automatically adjust keyboard language based on field requirements
  • Place input descriptions to the right-hand side of their connected inputs
  • Ensure that validation messages appear in the same language as the intended input

  • Repositioning CTA buttons to the right area of forms and interfaces

  • Rethinking visual importance to move from right to left

  • Adjusting interactive elements to align with the right-to-left scanning pattern

Through detailed analysis for a cuisine platform company, we discovered that promotions delivered between night time significantly exceeded those presented during standard peak hours, generating one hundred sixty-three percent better sales.

For a high-end retailer, we implemented a locally-relevant attribution framework that acknowledged the special path to purchase in the Kingdom. This strategy uncovered that their social media investments were genuinely delivering nearly three times more returns than previously assessed.

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