The most profitable Saudi brands recognize that people don’t separate in terms of mediums. My banking client saw a 76% improvement in potential customers after we unified their previously separate platforms.

An acquaintance who runs a café in Riyadh initially balked at the extra 12,000 SAR for an appointment system, but subsequently shared me it became profitable within a quarter by cutting employee hours spent on phone reservations.

After extended periods of underwhelming connection with their prospective clients, their revamped social media strategy produced a three hundred twenty-eight percent growth in interaction and a one hundred eighty-seven percent rise in website traffic.

Recently, I observed as three similar businesses poured resources into expanding their business on a particular social media platform. Their efforts failed spectacularly as the channel appeared to be a mismatch for our market.

I still laugh when clients tell me they’re using the “latest” digital Riyadh’s Top Marketing Company approaches but haven’t revised their tactics since 2022. The digital landscape has changed significantly in just the past 12 months.

I now utilize several applications that have significantly enhanced our competitive research:

• Keyword trackers to monitor competitors’ keyword performance
• Mention tracking platforms to monitor rivals’ social activity
• Digital tracking solutions to observe updates to their websites
• Newsletter subscription to obtain their campaigns

Rather than focusing exclusively on finding the lowest price, think about the potential return that a quality website will deliver for your business. A properly developed site is an investment that will continue generating returns for years to come.

Recently, a hotel owner found that their online presence was completely missing from voice search results. After implementing the strategies I’m about to share, they’re now showing up in 47% of relevant spoken questions.

For a premium company, we found that visual and ephemeral platforms significantly surpassed traditional networks for connection and sales, resulting in a strategic redistribution of resources that enhanced complete effectiveness by one hundred sixty-seven percent.

I use a straightforward spreadsheet to monitor our competition’s pricing modifications every week. This has allowed us to:

• Discover periodic price reductions
• Recognize package deal approaches
• Understand their pricing psychology

Current platform preferences in Saudi Arabia:

• Instagram: Leading for fashion brands
• Snapchat: Extremely popular with Gen Z demographics
• Discussion network: Strong for announcements and community dialogue
• Brief content: Rapidly growing especially with Gen Z audiences
• Professional platform: Effective for business-to-business messaging

My relative Ahmad originally chose the cheapest quote for his corporate website, only to find out later that it didn’t include content creation – causing an unforeseen 8,000 SAR expense for expert text development.

For a merchant, we found that their audio query visibility was restricted because they had optimized mainly for non-Arabic questions. After incorporating specialized local spoken question optimization, their findability grew by two hundred seventeen percent.

Start by mapping ALL your rivals – not just the obvious ones. During our analysis, we discovered that our most significant rival wasn’t the established company we were watching, but a emerging business with an novel approach.

I recommend classifying competitors as:

• Main competitors (offering very similar offerings)
• Indirect competitors (with limited resemblance)
• Potential challengers (new businesses with game-changing potential)

Working with a hospital, we revised their material to include full inquiries that patients would naturally speak, such as “Where can I find a dermatologist in Riyadh?” This strategy increased their voice search appearance by over seventy percent.

A few weeks ago, a business owner asked me why his content weren’t creating any inquiries. After reviewing his content approach, I identified he was making the same mistakes I see numerous Saudi businesses commit.

Not long ago, my colleague Sara obtained quotes ranging from 22,000 to 58,000 SAR for essentially the same company website. The variation? The higher quotes featured bespoke design features rather than template-based solutions.

I still think about the surprise on my brother-in-law’s face when he received a quote for seventy-five thousand SAR for his reputable marketing company Riyadh website. “It’s just a website!” he exclaimed. Two months later, he ended up with a bargain 3,000 SAR site that appeared unprofessional and couldn’t convert a single lead.

I dedicate at least 120 minutes each week reviewing our competitors’:

• Online organization and user experience
• Blog posts and publishing frequency
• Social media presence
• User feedback and assessments
• Keyword tactics and rankings